Website Development Brief — Vitalii Kaplia

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Website type

Select the format of the future project *

Landing

Single-page website focused on conversion: product or service presentation, visual blocks, calls to action, promotional offers, and quick customer engagement.

Corporate website

Multi-page platform for comprehensive company presentation: pages about business, services, team, content blocks, news and other sections for building trust and image.

Online store

Online sales platform: product catalog, filters, shopping cart, order processing, payment methods, and tools for convenient interaction with customers.

Other (non-standard product)

Closed system, internal portal, CRM, custom digital product or any specialized project with non-standard requirements and logic.

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Project Goals

What are the main tasks you want to solve: *

Lead Generation

Acquiring new clients through forms, applications, and interactive website elements.

Online Sales

Full-fledged sale of goods or services online with payment acceptance.

Image and brand

Building a modern, professional company image and enhancing brand recognition.

Informing

Providing clients with important information: services, news, contacts, useful content.

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Budget

Estimated budget (please indicate the approximate amount you plan to invest in website development) *

Up to 12,000 UAH — “Starting minimum”

Basic single-page website or template solution for quick launch.

12,000 – 40,000 UAH — “Reasonable budget”

A neat website with individual blocks, without complex logic.

40,000 UAH–80,000 UAH — “Comfortable level”

Thoughtful design + basic functionality + responsive layout.

80,000 UAH–120,000 UAH — “Professional website”

Unique design, animations, catalog/services, forms, SEO architecture + integrations.

120,000 UAH–200,000 UAH — “Full-fledged digital product”

Complex integrations, eCommerce, filters, personal account, optimization.

200,000 UAH and more — “Premium level”

Large product with extensive logic, custom functionality and scalable infrastructure.

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Timelines

Desired implementation timeline (within what timeframe would you like to receive the completed project?) *

“By yesterday“ — extremely urgent

It is needed very quickly, in a short timeframe, without delays.

1–2 weeks — “Quick Start“

Rapid website creation with a compressed work schedule.

2–4 weeks — “Standard timeframes“

The optimal timeframe for quality design, layout, and basic functionality.

1–2 months — “Balanced approach“

Time for processing details, complex modules and testing.

2–3 months — “Extended project“

For large websites, eCommerce, integrations and unique functionality.

“I’m not in a hurry — awaiting your professional deadline“

I am ready to be guided by the optimal timelines you recommend.

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Design and references

Describe your design preferences

Add links to websites you like (and preferably — why exactly)

Add links to websites you don’t like (and why)

Specify colors, style, or features that are important to preserve

Are there any creative ideas or features you want to implement (calculator, configurator, 3D animation, etc.)?

Company data

Company Name

How many years has the company existed

Description of goods/services

Who is your target audience?

Identity and materials

Is there a logo? (need development?)

No, there isn’t, not needed

Logo is not needed — we work without it.

No, there isn’t, development is needed

We need to create a new logo for the brand.

Yes, there is

You already have a logo, and we can use it.

Is there a brand book? (need development?)

No, there isn’t, not needed

A brand book is not needed — we will create the design without strict rules.

No, there isn’t, development is needed

Need to create a brand book or basic style guidelines.

Yes, there is

The brand book already exists — we will adhere to professional standards.

Materials that can be used

Site Structure

Select the required pages:

About the company

Basic information about your activities, history, mission and values.

Services

List of services with descriptions, advantages and terms of cooperation.

Product Catalog

Structured list of products with specifications, photos and prices.

News / Blog / Articles

Articles, reviews, company news, or useful content for clients.

Contacts

Address, phones, email, map, feedback forms.

Reviews

Real customer reviews and case studies of successful projects.

Partners

Logos, descriptions and information about companies you work with.

FAQ

Frequently asked questions and answers to help orient the client faster.

Other pages (specify)

Contacts

Name *

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Email *

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Phone *

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Your role

Current website

Birthday (for personalized gifts 😉)

Promo code

Why so many questions?

Don’t worry if some fields don’t apply to you — just skip them. This list has been compiled based on experience and aims to facilitate our communication and improve the result.

What a filled out brief provides:

Clear understanding of your business will allow us to create a website that truly works towards your goals.
Design optimized for the target audience will increase conversion and engagement of visitors.
Correct representation of the brand through logo, colors, and style — for market recognition.
Fewer revisions and adjustments — the more details you provide, the faster you will receive results.
Opportunity to implement unique ideas, if you share your vision and creative wishes.
Guaranteed structure of the website, if you determine all necessary pages and blocks in advance.
Saving time on consultations — a filled out brief will answer most of the developer’s questions.
Professional look of the website, tailored to your niche, competitors, and customer needs.

Download brief