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Company information

Company name *

* This field is required

Advertised object (product, service, image) *

* This field is required

Marketing component

Product/service description

Target audience

Key advantages over competitors

Expected consumer reaction

Technical and graphic aspects

Information presentation style

Color scheme

Slogan

Core brand book package

Basic brand elements

Business package and printed materials

Advertising and souvenir products

Promo materials

Clothing and uniforms

Souvenir products and flags

Other items (specify)

Outdoor advertising and design

Outdoor advertising

Interior design

Vehicle branding

Additional information on advertising and design

Contacts

Contact person and position *

* This field is required

Email *

* This field is required

Phone *

* This field is required

Company website

Promo code

What is this form for?

The brand book and logo create the first impression of the company and set a unified visual and semantic vector of the brand. This brief helps to capture your vision, values, and tasks, ensuring the result is accurate and relevant to the business.

What a completed brief provides:

  • A clear understanding of the brand’s essence, its mission and positioning.

  • Visual identity aligned with the company’s values and character.

  • A logo that is easily recognizable and correctly scalable across various media.

  • A unified style for all materials: website, social media, printing, presentations.

  • Fewer subjective revisions and a faster approval process.

  • Agreed-upon colors, typography, and graphic elements for long-term use.

  • The opportunity to create a unique brand rather than a template solution.

Important to know:

  • If any question is complex or irrelevant — leave the answer “at your discretion”.

  • The more detailed the answers, the more accurate and stronger the result will be.

  • Any additional explanations, examples, or associations are welcome.

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